The Sprint Caterer stands for innovation, added value and facilitation.

We not only want to establish that particular answer or innovative concept within a weekโ€™s time, we also want you to feel satisfied about the process and happy with the fact that you have been able to focus 100% on the assignment.

No distractions and side issues, but clear focus and great collaboration with the right people around you. When you look at the background of the Sprint Catererโ€™s founder you will understand why these principles are making sense.

The name

Ruben Willems, founder of The Sprint Caterer, has a Hotel School background. And facilitating and catering are closely related, in terms of meaning. Both are aimed at providing a service and releasing you from a specific burden. And we do this by taking various things off your hands. From arranging the Sprint Facilitator, to the location and the right specialists.

But also by offering guidance in the preparatory phase in order to be able to start immediately on day one and have the right people at the table. In this way we ensure that the Sprint not only runs smoothly, but also offers the value that people are looking for.

In addition, just like a menu in a restaurant, you can choose to make use of only one “course” or order a fully catered Sprint.

Passion for innovation and change

In addition to a Hotel School background, Ruben has invested a great deal of time and energy in developing concepts, continuously looking for opportunities to innovate, improve and sometimes even change. 

He did this by introducing products on the market, some more successful than others, but he has also been supervising positioning- and change-processes at previous employers. He is always looking for improvement, by trying something different or simplifying things.

On this journey, Ruben was introduced to various principles and methods, and some of them are Design Thinking, Lean Startup and the Business Model Canvas. Thanks to this experience, he now understands better than anyone what challenges companies face, but also how you can turn those questions into a successful product, process or business case by asking the right questions and gathering the right people around you.